Mobile payment apps have now been widely available for three
years, but not enough people use them.
I am a regular user of Samsung Pay. I’m always surprised
when a retail clerk, upon seeing that I’m taking
out my Galaxy at the point-of-sale, tells me that “phone payments don’t
work here.” Of course, since it happens to me about twice a week, entering a
state of surprise might not be the right
reaction that I should have. Instead, perhaps my response should range from befuddlement to curiosity.
You should be using a mobile payment app for two reasons:
one, it’s safer. Two, because the mobile payment providers want to seize market
share, you’ll get lots of free perks.
When you make a mobile payment, the retailer never sees your
real card number. Instead, the app transmits a 16-digit alias. It looks like a
card account number, it works like a card account number, but it’s not your
card account number.
For example, I have one card that ends in 0401. But when I
use Samsung Pay, my receipt says that I’ve just used a card ending with the numbers
3212. Voila! If a vendor without scruples or a talented cyber criminal wanted
my number, they would be foiled because
that number only works when it been sent by
Magnetic Secure Transmission (or “MST”) and Near Field Communication (“NFC”)
from my phone. True, a traditional pickpocket could steal both my phone and my
wallet, but even then, the person would need to know both the PIN to unlock my
phone and the PIN to open up my Samsung Pay.
Are you beginning to understand why a mobile payment is so
much safer than a traditional card payment? It's common sense. Except for the times when I’m returning
something for a refund, I can’t remember the last time a clerk asked to see my
ID to verify my identity. I’d go one step
further to say that the security of signature transactions is stepping backward. How often does someone attempt to reproduce
their signature when they pay on a tablet accurately?
One more thing that should be
mentioned about MST and NFC: Because Samsung Pay uses both of those
technologies, it works with almost all of the newer point-of-sale terminals. Ubiquity is a critical
distinction. I recently saw an article that reported that whereas Apple Pay was accepted at approximately 4 million
terminals, Android Pay and Samsung Pay worked at ten million and thirty million
terminals, respectively. In my experience, that makes a big difference when
interacting with the “we don’t use that” retail clerk. While I can look at a
terminal and know if it takes Samsung Pay, users of Apple Pay don’t have the
same benefit. I can attest to the fact that it takes
some confidence to refute a
got-it-all-wrong clerk if there are people in line behind you in the check out
It’s Pay with Benefits
Android Pay, Google Wallet, Samsung Pay, and Apple Pay want your business. Each hopes to emerge as a winner in mobile payments, as they will gain competitive advantages if they can secure a significant share of the overall phone payments marketplace. Venmo recently added a point-of-sale functionality to its service, and many of the banks have introduced their in-house mobile payments service. WalMart recently added its mobile payment app.
All of this underscores how we are shopping in an unusual time. It evokes something akin to a time when there were four or five different word processing products (i.e., Apple Pages, WordStar, WordPerfect, Microsoft Word, Microsoft Works). The end game for each is the same. The winner will be the one with the most extensive user network.
That need to gain users translates into an opportunity for consumers to get free stuff. Free stuff! That’s right!
Since I started using Samsung Pay (late 2015), I’ve netted a lot of freebies. The best reward was a $50 credit on my Sprint bill, but I’ve also received three $10 rewards cards. I regularly buy discounted gift cards. I purchased $500 in Whole Foods gift cards at 20 percent off. I’ve taken advantage of similar deals at Panera Bread, eBay, and Dunkin’ Donuts. Right now, Samsung Pay has discounts on gift cards at Lowe’s (15 percent), JCPenney (20 percent), Xbox (15 percent), Kohl’s (10 percent), Express (20 percent), and others.
Oh, hold on: I just bought a Lowe’s gift card.
I would benefit from the same opportunities if I used ApplePay. In fact, in the race to attract customers for their mobile payments products, almost everyone has something free to give to consumers.
If you want free stuff just for spending money, then you need to start using a mobile payment service.
Apple rolled out Apple Pay in 2014, a year before the arrival of Samsung Pay and Android Pay. Several million people signed up for the service on the day it launched. As a result, ApplePay has established a big lead in overall adoption. But Samsung Pay and Walmart pay are both catching up. According to Crone Consulting, WalMart Pay now works in almost five thousand WalMart stores. The firm says that active users (consumers who used a payment at least twice in the previous month) of Walmart Pay may soon surpass those with Apple Pay.
By the way, Walmart Pay doesn't use NFC or MST. Instead, it relies on QR codes to transmit payment details.
It isn’t just Walmart Pay that is encroaching upon ApplePay. Samsung Pay is now growing faster than ApplePay. By my way of thinking, Samsung’s MST technology is the difference-maker. Right now, a shopper can use Samsung Pay in any location that accepts a magnetic stripe card. You can use ApplePay at any store that has purchased a point-of-sale system with ApplePay.
Apple has stumbled here, in my opinion. As usual, they have created a system that only works with other Apple products. But becoming a consumer’s default payment platform isn’t the same as giving people the only one choice of headphone. When you can’t rely on Apple Pay to work every time, you look for a different solution.
Conclusion: If you are going to pay…
I’ve found that it’s best to smooth things over with the clerk who just told me I couldn’t use my Samsung Pay. After all, it’s their house. I only shop there. So I adopt a tone of inclusiveness – a natural thing for any Southerner to do.
“If you are going to pay,” I say, “you might as well have some fun."
Note: I'm getting a new iPhone 8later this week. Goodbye Samsung Pay, hello Apple Pay!